Anatomy of a Company Logo

July 21, 2016

In today’s world we are all living with visual overload 24 hours a day, 7 days a week. You wake up in the morning and flip on the early news program, chances are you’ll encounter half a dozen ads during a single 4 minute commercial break. Say you get your news delivered every day to your front door. A single daily edition of a print newspaper is riddled with paid advertisements. Not into news in the morning or just woke up late? On the drive into work you’ll pass countless billboards with bright colors fading above the highways hoping to catch your attention for a split second or two. So how does a business stand a chance of standing out from all the noise to make an impression on our overloaded brains?

The design of a company logo is not something that should be taken lightly. Studies show that people recognize and relate to images much faster than text. Online, posts that include images produce 650 % higher engagement than text only posts.  In the corporate world where image is everything, a company could put out a sloppy logo and it could have a negative effect on their business. Meanwhile another company in the same competitive market could reveal a bold, bright aggressive logo that could positively affect their business.

When Workwell Industries revealed our new logo design on June 9th, 2016, we were revealing a design that reflected months of careful designing and planning that reflects the business and ideals of Workwell Industries. The logo needed to represent the organization in its simplest form, and with the help of Makespace! Web Design, Workwell has achieved just that.


What you see in the logo today is a multi-colored “sun-like” image with points radiating outward in varying opacities. It represents a multitude of elements that makes Workwell Industries the innovative, forward-thinking packaging & assembly expert with a long history of maximizing their client’s profitability while creating a positive economic footprint.

With nearly 40 years of experience in packaging services, the various overlaying pointed triangles represent the corrugated cardboard our employees work with every day. The difference in the opacities (how dark or light the color is) of the colors of the triangle invoke a folding motion, or boxing, of the cardboard performed by our employees as they package items for our clients. The sharp angles and points of the geometric design conveys speed… a quiet promise to our customers that Workwell’s pledge to have the job done on time, every time. Customer satisfaction is our guarantee.

We don’t stop at just packaging. In fact, the different colors of the logo represent all the different services that Workwell Industries provides. There include, but are not limited to:

  • Packaging
  • Re-packaging
  • Co-packing
  • Sub-assembly
  • Reconditioning
  • Defect Inspection
  • Shrink Wrapping
  • Labeling
  • Fulfillment
  • Retail Displays
  • Retail Palletization
  • Kitting
  • Custodial Services
  • Warehousing/Logistics
  • Foreign Trade Zone

If your company has a job that for any reason – low manpower, high overhead, not enough space – you cannot complete in house, Workwell Industries is here for you.

But we can’t do it alone. Workwell industries is the biggest employed in Louisville’s West End Portland neighborhood, and we depend on a staff of up to 200 employees to help up get the job done. We are a 501c3 non-profit organization focused on providing employment for those with disabilities and those who would otherwise have a hard time finding employment.

At Workwell Industries, we take that mission statement seriously. We are in the process of developing certification skill based employment training programs with the focus on furthering our employee’s professional careers and strive daily to provide a happy, healthy and safe work environment for our employees. This is reflected in the overall shape and design of our logo. The “sun,” or “starburst” as it has been described, radiates outward. You can see this reflected in the faces of our employees on the floor of the production warehouse. Our goal is to provide every Workwell employee with work they can be proud of and customers with services they can be overjoyed with.

That’s a lot of information to be conveyed with a single, small picture. Some may think that it’s silly to put so much thought and work into something so small and seemingly insignificant. But think of it this way, the logo is the very face of a company. And with a market flooded with logos all vying for that 1 second of attention or recognition, you’d better have the best possible logo you can to compete.

Workwell Industries is here to compete.